In recent months, routine platform inspections and user reports have revealed that some users are publishing violating content that leverages religious themes in cultural-tourism products and services under the guise of religion. This includes marketing fake temple burial plots, luring users into high-priced consumption through "Chan retreat camps," promoting allegedly efficacious "temple cultural-creative products," and illegally selling religious publications and courses.
To foster a wholesome online environment, protect users' legitimate rights and interests, and respect and uphold citizens' freedom of religious belief as granted by law, the platform has launched a special rectification campaign targeting violations committed under the guise of religion. With coordinated efforts across technical interception, human review, and emergency response, we are working to continuously purify the platform's content ecosystem. Over the past two months, the platform has removed more than 10,000 violating notes and comments and penalized 473 violating accounts. Typical violations are as follows:
Violation1: Marketing fake temple burial plots
Certain accounts publish promotional content for fraudulent temple burial plots under labels such as "temple ashes storage" and "charity memorial niches." By conducting commercial promotion in the name of religious venues, they mislead users into making purchases.
Violation 2: Operating commercially under religious pretence by recruiting participants through "Chan retreat camps"
Some accounts package their offerings as "spiritual wellness trips," "Chan retreat camps," or "spiritual yoga," organizing participants for commercial operations under the guise of religion. As stipulated in the Measures for the Administration of Internet Religious Information Services, internet-based religious information must not contain content involving "commercial promotion in the name of religion" or "engaging in illegal religious activities or facilitating them."
Violation 3: Selling "temple cultural-creative goods" and scripture-copying blessing services that claim religious efficacy
Some accounts sell purported temple cultural-creative merchandise or provide services such as "scripture-copying for blessings." Using sales pitches such as "consecrated and blessed," "blessings come true," "erasing karmic obstacles and accumulating merit," and "changing fate and fortune," they claim these goods or services deliver religious or spiritual effects to persuade users to buy. Examples include claims that "the Manjushri fridge magnet is absolutely divine," "Jiuhua Mountain cultural-creatives carry inherent bestowed power," and "scripture-copying on your behalf to ward off misfortune and bring blessings."
Violation 4: Unauthorized sale of illegal religious publications and courses
Certain accounts peddle illegal publications such as Taoist Zhuyou Talisman Records, and Essential Explanations of the Diamond Sutra, along with related religious courses. As stipulated in the Measures for the Administration of Internet Religious Information Services, no entity may conduct commercial promotion in the name of religion, nor distribute or sell religious articles, internal religious informational publications, or illegal publications.
Xiaohongshu will continue to fulfill its primary platform responsibilities and will publicly disclose rectification progress on key issues going forward.
